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| Brand
Support launches SPCA cat and dog food range September 2009 In association with the SPCA - The Society for the Prevention of Cruelty to Animals, Brand Support have release a range of cat and dog food available throughout New Zealand in all major supermarkets. The purchase of these products helps needy animals cared for by the SPCA. SPCA dog and cat food is formulated to deliver highly digestible, nutritious blends of premium ingredients fortified with essential minerals and anti-oxidants. They contain no artificial colours, flavours, hormones or antibiotics and have carefully formulated blends of essential fatty acids to make sure animal's skin and coat stay healthy and glossy. Available in chicken and rice or lamb and rice for dogs, and chicken and rice or fish and rice for cats. Extra large size lamb Minibix for dogs are available in a 15kg pack size. |
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CanTeen
Lip Conditioner - the name on everyone's lips |
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| Charities
Choice Launch May 2008 A new initiative designed to make access to purchasing products in support of your favourite charities easy... www.charitieschoice.co.nz |
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| Brand
Support Launch Barnados High Quality Educational Toys June 2008 |
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U.S. cause related sales increase 20% in the last
year Simon Hardley, a Director of Brand Support Ltd, recently returned from the U.S.A. said that it is estimated that cause related marketing is growing by 20% a year in the U.S.A. “I expect that we will see this trend of accelerating growth across a number of other markets” says Simon. “There are a number of factors in play that are combining to drive the increase. Intensified competition for fundraising means that new approaches are needed to obtain target levels of contributions from the public. There are also high costs associated with conventional methods”. Consumer behaviour is the major factor in the pattern of growth as there is a clear preference for cause related brands. “We see in the brands we market for causes that purchasers are looking not only for quality at a fair price but are keen to support an organisation that the customer believes is doing great work in the community” commented Simon. “Branding however is not enough. There must be a comprehensive product development and marketing programme behind a product for it to succeed. That’s where we come in as a partner”. |
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| Cancer Society
Sunscreen season was another record It was another good season for the Cancer Society sunscreen brand says Stefan Crooks, General Manager of Brand Support Ltd, who market the society’s brand in New Zealand. “Customer preference for the brand is being reflected in the support it is being given by both the retail trade and consumers” said Stefan. Cancer Society sunscreens are the market leader in New Zealand. With innovations to the brand consumers will have a wider range of Cancer Society sunscreen products to choose from later this year. |
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| Barnardos launches
toddler sunscreen Barnardos New Zealand launched its ‘Toddler’ range of sunscreen in partnership with the Cancer Society and Brand Support Ltd, to coincide with the start of last summer. "It was a great initiative for Barnardos,” says Murray Edridge, Chief Executive of Barnardos New Zealand. “We’ve been working with our Cancer Society colleagues to help protect children from the sun on one hand and to help them thrive on the other, as funds raised through sales will go towards our child and family services.” Brand Support’s Philip Wackrow said “the Barnardos launch was very successful and shows the true value of cause related partnerships in establishing a strong market presence in a short period of time. With Barnardos we invested the time to ensure all aspects were carefully planned, co-ordinated and well executed”. |
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